SEOUL, July 26 (Korea Bizwire) — With backlash from franchisees growing over the South Korean unit of German sports brand Adidas’s decision to unilaterally terminate franchise contracts, lawmakers have stepped in to scrutinize the issue. The office of Rep. Choi Seung-jae, a member of the ruling People Power Party and the National Assembly’s National Policy [...]
SEOUL, Sept. 19 (Korea Bizwire) – The fast spreading hype over health and fitness among Korean women is bringing changes in sales trends for sports brands, which used to be more or less centered around male customers. According to Hyundai Department Store, the sales percentage of sporting brands such as Adidas and New Balance, which [...]
SEOUL, South Korea, Sept 04 (Korea Bizwire) – Recently Korean consumers have been complaining that shoes from popular sneaker brands such as Nike, Adidas, and New Balance are unwashable. Consumers are having to wear dirty sneakers or throw them away despite the fact that sweat and dirt are unavoidable with sneakers because not only are a lot [...]