SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, Aug. 3 (Korea Bizwire) — Amid the scorching summer heat, there are an increasing number of people looking for so-called “opposite-season” apparel like padded and fur coats. Shinsegae Department Store opened up a premium pop-up store for padded coats that cost more than 1 million won (US$760) each in Hanam branch on July 15. [...]
SEOUL, Feb. 17 (Korea Bizwire) – South Korea’s fashion market is expected to grow 3.3 percent in 2017 from a year earlier, with major apparel companies ramping up efforts to expand their footing here and abroad amid dim prospects, industry data showed Friday. The size of the domestic fashion market is predicted to reach 39.3 [...]