Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

SEOUL, Nov. 19 (Korea Bizwire) –Whiskey sales at major retailers have outpaced those of imported beer, largely due to the rising popularity of the customizable highball trend. Conversely, imported beer, once a competitive force against local products, appears to have ceded ground to whiskey, particularly following the ascent of wine. E-mart reported on Sunday that [...]