down-aging marketing Archives

Korean Smartphone Users Download Music Instead of Streaming

SEOUL, Oct. 6 (Korea Bizwire) – Eight out of 10 of smartphone users in Korea download music files and then listen to them instead of streaming music. ESTsoft, the company that provides the ALSong music player, revealed the results of a survey conducted on the consumption patterns of smartphone users. The survey was conducted online, and [...]

Down-aging Marketing, the Secret Recipe for Success

SEOUL, Korea, April 3 (Korea Bizwire) – A 33 year-old woman surnamed Kim buys beauty products from a road shop in Myeong-dong. One year ago, when she first visited this store, it took a lot of courage because the brand in particular was known to target women in their 20s. However, upon taking a step [...]