CUHK Business School Research Reveals Face Concern Shapes Consumers’ Positive Perception Towards Green Brands

HONG KONG, CHINA, Nov. 22 (Korea Bizwire) – Why do we care about green products and services? Are we protecting the environment or our face? As more people are becoming aware of the importance of environmental protection, more people are supporting green products and services. This is also true in tourism where green hotels are becoming [...]