South Korean Liquor Companies Embrace Pop-Up Stores for Holiday Marketing

SEOUL, Dec. 24 (Korea Bizwire) –As end-of-year celebrations and gatherings increase, South Korean liquor companies are opening a series of pop-up stores to capture consumers’ attention. Focusing on the MZ generation (those born in the early 1980s to early 2000s), these stores are enhancing marketing efforts by offering a range of merchandise and hosting cocktail [...]