SEOUL, Oct. 24 (Korea Bizwire) — MUMUSO, a Chinese distributor of daily supplies accused of imitating a Korean brand, is turning a blind eye to the recent government order to shut down its Korean branch. MUMUSO opened a branch office in South Korea in 2014. As it turns out, however, the office only existed on [...]
SEOUL, Oct. 4 (Korea Bizwire) — Foreign companies disguised as Korean brands to piggyback on the Korean Wave are spreading overseas. Rep. Kim Gyu-hwan reported on Wednesday that the rising popularity of K-pop, K-beauty, and other Korean cultural exports have been boosting demand for Korean goods and services worldwide, which are being exploited by many [...]
SEOUL, Sept. 27 (Korea Bizwire) – Foreign corporations that set up South Korean offices to feign as a local brand and bandwagon on the Korean Wave have been ordered by the court to be disbanded. The Korean Intellectual Property Office (KIPO) and the Daejeon District Prosecutors’ Office announced on Thursday that they had ordered two [...]
SEOUL, May 9 (Korea Bizwire) — The South Korean government held a meeting on Wednesday to address foreign companies jumping on the Korean Wave bandwagon. Many foreign companies are creating fake ‘South Korean’ brands to take advantage of the Korean Wave led by BTS and K-dramas. The government will begin monitoring foreign media and social [...]
SEOUL, Oct. 4 (Korea Bizwire) — The inclusion of MUMUSO, a copycat of Korean stores that produces household products, in Lotte Mart’s Vietnam stores has been frowned upon by many critics. Lotte Mart Vietnam announced yesterday that MUMUSO opened up shop in its South Saigon branch in August. On its labels, the words, “KOREA” and [...]
SEOUL, Jul. 16 (Korea Bizwire) — “MUMUSO,” a Chinese retail chain that fronts as a Korean retailer of household goods operating globally in Southeast Asia, the Middle East, South America and Russia has been caught in a crackdown by Vietnamese authorities. The chain has a total of 27 stores in Vietnam including those in the [...]
Jun 30 (Korea Bizwire) – At first sight, one would think that they were in front of a “K-store” – a shop carrying Korean items. A quick peek inside, however, reveals the extent of the deception, the opportunistic façade unable to mask the reality of the wares being touted within – knockoffs of popular [...]