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‘Hyolo’ Marks Next Year’s Shopping Trends

‘Hyolo’ Marks Next Year’s Shopping Trends

SEOUL, Dec. 31 (Korea Bizwire) — Next year’s shopping trends are to be described by the term ‘Hyolo’, a combination of single-person economy and YOLO culture. Hyolo is a combination of the Korean term ‘holo’, referring to single-person-based economic activity, and YOLO (You Only Live Once) culture that prioritizes immediate happiness. “Next year, the MZ [...]