S. Korean Outdoor Brands Bank on Fishing Gear

SEOUL, Apr. 16 (Korea Bizwire) – Outdoor gear and clothing stores in South Korea, stricken with a prolonged downturn in demand, are tapping into fishing gear to win back customers, as more and more people are intrigued by fishing thanks to a Korean television program about fishermen. Millet, K2, Columbia and other outdoor brands are scrambling to [...]