Pernod Ricard Archives | Be Korea-savvy
Pernod Ricard’s S. Korean Units Fined over Illegal Rebates

Pernod Ricard’s S. Korean Units Fined over Illegal Rebates

SEOUL, Dec. 11 (Korea Bizwire) — South Korea’s antitrust regulator said Sunday it has decided to impose fines of 918 million won (US$697,000) on two local units of Pernod Ricard, a French distiller, for handing out illegal rebates to bars. The penalty on Pernod Ricard Korea and Pernod Ricard Korea Imperial came as the two [...]

Pernod Ricard Korea Launches New Royal Salute amid Growing Whisky Market in S. Korea

Pernod Ricard Korea Launches New Royal Salute amid Growing Whisky Market in S. Korea

SEOUL, Nov. 24 (Korea Bizwire) – Pernod Ricard Korea Co. sees great potential in South Korea’s high-end whisky market and hopes to strengthen its market presence in the segment, the company’s president said Thursday. “We have seen a massive rebound in international whisky in Korea. Even in the past few years experiencing COVID-19, we saw [...]

Imperial Korea’s Best Whiskey Brand

Imperial Korea’s Best Whiskey Brand

SEOUL, Jan. 21 (Korea Bizwire) – Pernod Ricard’s Imperial, Korea’s best-selling whiskey brand, was awarded best whiskey brand by the Korean Customer Satisfaction Index (KCSI) 2015, according to an announcement from Pernod Ricard Korea on January 20. Imperial’s accumulated sales figure is one of astonishment, as 13 million boxes of the whiskey have been sold in [...]