‘Buy Only What You Need’: Young South Koreans Embrace Minimalist Fashion Trend

SEOUL, Dec. 3 (Korea Bizwire) – In a shift away from luxury brand obsession, South Korea’s younger generation is increasingly adopting a “YONO” (You Only Need One) approach to fashion consumption, prioritizing practicality and versatility over conspicuous consumption. The trend, particularly popular among millennials and Gen Z consumers born between the early 1980s and early 2000s, [...]