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SEOUL, Jun. 11 (Korea Bizwire) — With more chicken joints in Korea starting to charge for delivery, a survey found that most consumers have strong negative feelings about this phenomenon.
According to survey of 1,000 men and women between the ages of 15 and 58 by market research firm Embrain, 65 percent of respondents who had previously ordered food for home delivery said they “did not want to order delivered food with a delivery fee.”
Such a negative sentiment held true for both genders and across all ages.
Among the respondents, 79.9 percent said “delivery fees felt like a waste of money” while 65.2 percent thought “delivery fees should already be included in the food cost.”
The negative response was even stronger when respondents were asked about fried chicken delivery, with 80 percent of respondents saying they would “first consider fried chicken brands without delivery fees.”
Another 79.5 percent said that “delivery fees are a gimmick to increase the price of chicken as a whole.” However, almost half of consumers (49.4 percent) said they “could understand that delivery fees were inevitable as costs in general are on the rise.”
Meanwhile, 1 out of 3 people were found to be using smartphone applications to order their delivery food.
The use of delivery apps increased 9.8 percentage points from 24.9 percent last year to 34.7 percent this year. Phone orders fell 8 percentage points from 65.1 percent to 57.1 percent.
Consumers said they preferred the food delivery apps because search-order-payment was possible at one go, the apps offered various benefits such as coupons and loyalty programs, and the reviews were helpful.
Ashley Song (ashley@koreabizwire.com)
