As the market moves from offline shopping with limited time and location to online and mobile shopping, shopping opportunities have expanded significantly. (image: Korea Bizwire)
SEOUL, Oct. 25 (Korea Bizwire) — As mobile shopping has become more common among all generations, the era of 24-hour and 7-day shopping has come.
So much so that consumers’ demands are becoming more diverse.
According to a survey conducted by LOTTE Members, operator of membership reward service L.POINT, consumers use an average of 5.7 shopping channels.
For those with infant children, the number of shopping channels increased to 6.6. The channels used mostly by all age groups were the same as large discount stores and open markets.
However, single-person households prefer social commerce and convenience stores, while households with a married couple prefer warehouse-style discount stores and department stores.
As the market moves from offline shopping with limited time and location to online and mobile shopping, shopping opportunities have expanded significantly.
According to Lotte Members’ big data analysis, activity at online shopping malls, which used to be concentrated in the afternoon hours, saw an increase of 5.5 percent in orders during late night hours, from 9 to 11 in the evening.
The early morning delivery service of online retailers is believed to have affected online order times.
Items that saw an increase in orders during late-night hours included meat, fruits and refrigerated food.
Lotte Members suggested that late-night orders are increasing as food ingredients to be eaten the next day are not received and stored on the evening of the previous day, but can be received at dawn and cooked fresh.
Hwang Yoon-hee, head of Lotte Members’ big data division, said, “With various delivery services, the time zone changes of online shopping stand out.
The time zone for offline visits is also expected to change due to the spread of the 52-hour workweek and flexible work systems.”
D. M. Park (dmpark@koreabizwire.com)
