The Seoul city government interviewed 4,000 Internet shopping users, and surveyed their satisfaction rates, as well as consumer protection policies and consumer damages. (image: Kobiz Media / Korea Bizwire)
SEOUL, Feb. 28 (Korea Bizwire) – While South Korean Internet shopping mall users expressed high satisfaction rates for sites selling food and books, they gave poor rates to private shopper sites for overseas direct purchase (ODP) and social commerce operators.
According to a Seoul Metropolitan Government report released on February 26 that evaluated 100 Internet shopping malls, sites selling food and groceries topped the list with 85.25 points, followed by books (84.50 points), open markets (84.08 points) and travel (83.97 points).
The Seoul city government interviewed 4,000 Internet shopping users, and surveyed their satisfaction rates, as well as consumer protection policies and consumer damages. The interviewees rated the 100 shopping sites, which were divided into 12 categories including general shopping, open market, private shopper for ODP, computers, clothes, electronics, cosmetics, books, goods and groceries, social commerce, travel and tickets.
Open market sites, which earned relatively high scores with an increase of 1.68 points over last year, improved most drastically.
However, sites related to private shoppers for ODP and social commerce ranked among the lowest, with 77.43 points and 79.67 points respectively, which were both lower scores compared to the previous year’s ratings. Last year, private shopper sites earned 80.14 points, while social commerce sites obtained 81.98 points.
Individually, CJONmart, a grocery shopping site, was selected as “the Best Shopping Mall in 2014” with 86.72 points followed by Lotte.com (86.53 points), CJmall(86.50 points) and Hana Tour (86.45).
HeyAmerica, a private shopper for ODP, received the lowest mark with 69.28 points, while social commerce site OneDayMom (72.02 points) and general shopping site JIINShop (72.7 points) were among the lowest rated shopping sites.
By Lina Jang (linajang@koreabizwire.com)
