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Lincoln Puts Focus on Content Marketing and Social Media Influencers to Promote New MKC

Lincoln Puts Focus on Content Marketing and Social Media Influencers to Promote New MKC

DEARBORN, Mich. June 26, 2014 (Korea Bizwire)–To spread the word about its all-new 2015 Lincoln MKC small premium  utility, The Lincoln Motor Company is reaching beyond traditional print  ads and billboards. The luxury automaker, picking up on a growing trend  in marketing, is launching a social media influencer campaign around its   “Dream Ride” experience to reach [...]

Ford and Intel Research Demonstrates the Future of In-Car Personalization and Mobile Interior Imaging Technology

Ford and Intel Research Demonstrates the Future of In-Car Personalization and Mobile Interior Imaging Technology

DEARBORN, Mich. June 25 (Korea Bizwire)–As vehicles become an integral part of the Internet of Things, Ford and  Intel are researching new opportunities for the connected car, including  giving drivers the ability to remotely peer into their car using a  smartphone, or a vehicle that could identify its owner using facial  recognition software. The joint [...]

Smart Car Innovation and Value Creation to Shift to the Boundaries between Automotive and other IoT Segments, According to ABI Research

Smart Car Innovation and Value Creation to Shift to the Boundaries between Automotive and other IoT Segments, According to ABI Research

    LONDON, June 18, 2014 (Korea Bizwire)–“For the automotive industry the emergence of the IoT constitutes a disruptive and transformative environment characterized by value chain and business model upheaval and a ‘collaborate or die’ ecosystem friction reality prompting it to redefine and reinvent itself in order to capitalize on the huge opportunities in the [...]

Countdown to Opening of 2014 Busan International Motor Show

Countdown to Opening of 2014 Busan International Motor Show

BUSAN, May 27 (Korea Bizwire) - Starting with Press Day on May 29, and the Opening Ceremony on May 30, the 2014 Busan International Motor Show (BIMOS 2014) will be at BEXCO in Busan for 11 days through June 8. The auto show, which first convened as the inaugural exhibition for BEXCO in 2001, is [...]

Lincoln MKC Small Premium Utility Engages Sense of Sound With Chicago Symphony

Lincoln MKC Small Premium Utility Engages Sense of Sound With Chicago Symphony

CHICAGO, May 14 (Korea Bizwire) — Luxury automotive design creates a symphony of the senses. The look. The feel. The emotional connection that forms when art and science are executed at a high, crafted level. On Wednesday at the Symphony Center, the final stop on the “Lincoln MKC: Engage Your Senses” tour explored how luxury [...]

Almost 50 Million Non-Trucking Commercial Fleet Vehicles Equipped With Telematics

Almost 50 Million Non-Trucking Commercial Fleet Vehicles Equipped With Telematics

LONDON, Mar 25, 2014 (Korea Bizwire) – Although telematics technologies and services were first adopted by the long-haul trucking industry in the United States more than 20 years ago, adoption in the non-trucking sector is expected to equal the trucking industry in terms of numbers of connected vehicles by the end of 2014 and will dominate [...]