Ford and Intel Research Demonstrates the Future of In-Car Personalization and Mobile Interior Imaging Technology | Be Korea-savvy

Ford and Intel Research Demonstrates the Future of In-Car Personalization and Mobile Interior Imaging Technology


Mobile Interior Imaging, also known as Project Mobii, uses facial recognition software to offer enhanced privacy controls, and a more secure and personalized in-vehicle experience (image: Kobizmedia/ Korea Bizwire)

Mobile Interior Imaging, also known as Project Mobii, uses facial recognition software to offer enhanced privacy controls, and a more secure and personalized in-vehicle experience (image: Kobizmedia/ Korea Bizwire)

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DEARBORN, Mich. June 25 (Korea Bizwire)–As vehicles become an integral part of the Internet of Things, Ford and  Intel are researching new opportunities for the connected car, including  giving drivers the ability to remotely peer into their car using a  smartphone, or a vehicle that could identify its owner using facial  recognition software.

The joint research project, called Mobile Interior Imaging, or Project  Mobii, explores how interior-facing cameras could be integrated with  sensor technology and data already generated within and around the  vehicle to create a more personalized and seamless interaction between  driver and vehicle that transforms the driving experience.

The Mobii research was a collaboration between Intel ethnographers,  anthropologists and engineers alongside Ford research engineers, and  incorporates perceptual computing technology to offer a more enjoyable  and intuitive vehicle experience.

“Our goal with the Mobii research is to explore how drivers interact  with technology in the car and how we can then make that interaction  more intuitive and predictive,” said Paul Mascarenas, chief technical  officer and vice president, Ford Research and Innovation. “The use of  interior imaging is purely research at this point; however, the insights  we’ve gained will help us shape the customer experience in the long  term.”

Ford now uses exterior vehicle cameras for driver-assist features such  as lane-keeping assist and lane departure warning. The Mobii research  examines new applications for interior cameras, including driver  authentication. The use of facial recognition software offers improved  privacy controls, and enables Project Mobii to identify different  drivers and automatically adjust features based on an individual’s  preferences.

“As a trusted technology leader and innovator, Intel understands the  challenges automakers are facing and is a committed partner in this  unprecedented opportunity,” said Doug Davis, vice president, Internet of  Things Group at Intel. “Project Mobii is a great example of Intel  collaborating with Ford to help enable a secure, more connected driving  experience.”

Improved privacy and parental controls

Upon entering the vehicle, the driver is authenticated by Project Mobii  through a front-facing camera using facial recognition software. The  in-car experience is then personalized to display information specific  to that driver, such as calendar, music and contacts. If Project Mobii  detects a passenger in the car, a privacy mode activates to display only  navigation.

If Project Mobii does not recognize the driver, a photo is sent to the  primary vehicle owner’s smartphone. That owner can then set permissions  and specify features that should be enabled or disabled. If the driver  is the child of the vehicle owner, for example, restrictions could be  automatically set to require safety belt use and to limit speed, audio  volume or mobile phone use while driving.

Gesture recognition software enables intuitive interaction for the  driver. A combination of natural gestures and simple voice commands can  simplify such tasks as turning the heat up and down, or opening and  closing a sunroof while driving.

About Ford Motor Company

Ford  Motor Company, a global automotive industry leader based in  Dearborn, Mich., manufactures or distributes automobiles across six  continents. With about 183,000 employees and 65 plants worldwide, the  company’s automotive brands include Ford and Lincoln. The company  provides financial services through Ford Motor Credit Company. For more  information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

About Intel

Intel (INTC) is a world leader in computing innovation. The  company designs and builds the essential technologies that serve as the  foundation for the world’s computing devices. As a leader in corporate  responsibility and sustainability, Intel also manufactures the world’s  first commercially available “conflict-free” microprocessors. Additional  information about Intel is available at newsroom.intel.com  and blogs.intel.com,  and about Intel’s conflict-free efforts at conflictfree.intel.com.

Source: Ford Motor Company & Intel (via BusinessWire)

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