SEOUL, Oct. 16 (Korea Bizwire) – As most people tend to have one or two children and concentrate their resources on them, the infant clothing industry is seeing revenue growth from ancillary products like dolls, bags and toys rather than clothing.
Accessories for infants are said to be effective in opening the wallets of aunts, uncles and grandparents as well as disrupting the Chinese baby product market which is progressing toward a premium market.
According to Moimoln, a store by Hansedreams that sells baby clothes and baby products, 80 percent of the stock of the ‘Security Doll’ it launched in August has already been sold. ‘Security Dolls’ come from European culture, where it is common to give a small doll to a newborn baby that the child can keep as a friend for life. Similar to security blankets, the custom is said to help the emotional development of the baby.
Due to the good sales, Moimoln increased its baby accessories in the Fall/Winter season by 30 percent compared to the previous Spring/Summer season. Company officials say that by strengthening their accessory line, they can expand their target market to the ‘eight pockets’, who are aunts, uncles and grandparents, individuals who can often spend more compared to parents.
In addition, expanding the breadth of baby products could be effective in advancing into the Chinese market, which is the hot potato of the child/infant industry.
Industry watchers say that Chinese parents prefer overseas products, and have a tendency to spend not only on clothes but also on subsidiary products, increasing sales of products other than clothing.
By Francine Jung (email@example.com)