When asked whether they ate American beef, 35.7 percent of respondents said they would ‘try’ or ‘definitely eat’, which was higher than those who answered ‘not try’ and ‘never eating’. (image: Yonhap)
SEOUL, Jan. 8 (Korea Bizwire) — A recent consumer behavior survey has shown that consumers put taste and quality first as the most important factors when choosing livestock products.
While preference for imported livestock products dropped after mad cow disease scares, the willingness to purchase imported livestock products has been steadily increasing since then.
When purchasing livestock products, taste and quality ranked as the highest priorities, at 34.3 percent and 30.9 percent, respectively. Price came next at 30.9 percent, and then safety at 12.1 percent.
Comparing the results with those from a similar survey in 2013, taste and quality became bigger priorities, while price and safety became less important when purchasing livestock products.
Changes in consumer purchasing behavior has led to an increase in preference for imported livestock products.
When asked whether they ate American beef, 35.7 percent of respondents said they would ‘try’ or ‘definitely eat’, which was higher than those who answered ‘not try’ and ‘never eating’.
In the same survey, 47.3 percent of the respondents said they would eat Australian beef, which is far ahead of the 18.4 percent who would not eat it.
Adding the increasing number of potential consumers of imported livestock products, the total number of consumers with preference for imported livestock products will increase further.
While safety was a high concern for imported livestock products in the past, the current tendency to prioritize taste and quality will lead to increased consumption of imported livestock products.
D. M. Park (dmpark@koreabizwire.com)
