The popular park announced that it will launch the ‘Seoul Grand Park Mobile App’ service from March 7. Information on various locations in the park will be provided through the application using beacons, which exchange information with mobile devices such as smartphones using Bluetooth signals.
A total of 208 beacons will be installed all over the park, mostly in the zoo area. When visitors launch the application and approach within a 50 meter radius of an installed beacon, information on the area is provided.
The application will be especially useful at the zoo and in the botanical garden, as explanations about fauna and flora are provided through the app when visitors explore the grounds. Four characters – a zoo keeper, gardener, a boy and a girl – share information on the exhibited animals or plants in the form of a story, adding a fun touch.
In an interview with Asia Today, park officials commented on their plans to use augmented reality (AR) to provide extra entertainment as well as convenience to zoo visitors. Through animal quizzes, visitors can search for ‘hidden’ animals and facilities. A map feature in the app will also provide information about shortcuts from a users’ current location to the animal enclosure they wish to visit next.
In addition, information about the location of facilities in the park such as restaurants, restrooms and nursing rooms will be provided through the app, not to mention maps, video clips, images and webtoon content related to parking lots, park facilities and transportation inside the park.
A special giveaway event will take place to celebrate the launch of the application. Those who download the application until the end of the month and participate in the lottery will have a chance to win various prizes.
By Francine Jung (firstname.lastname@example.org)