LG Display, currently the market leader, is set to supply displays for Honda’s newly unveiled Zero electric SUV, which was showcased at CES 2025 in Las Vegas this January. (Image courtesy of Yonhap)
SEOUL, March 17 (Korea Bizwire) — In the automotive industry, bigger is increasingly better — at least when it comes to screens. As vehicles evolve beyond simple transportation into mobile living spaces, Korean display manufacturers are racing to capture a growing market for increasingly large in-vehicle displays.
LG Display, currently the market leader, is set to supply displays for Honda’s newly unveiled Zero electric SUV, which was showcased at CES 2025 in Las Vegas this January. The company has also begun mass production of its massive 40-inch “pillar-to-pillar” display for Sony Honda Mobility’s first electric vehicle, Afeela.
These pillar-to-pillar displays, which extend from the leftmost to rightmost structural supports of the windshield, represent the latest trend in automotive interior design. Industry analysts at Omdia project the market for high-end vehicle displays (including both LTPS LCD and OLED panels 10 inches and larger) will nearly double from $6.9 billion in 2025 to $12.9 billion by 2031, growing at an average rate of 9% annually.
LG Display currently dominates this market with a 26.8% share by revenue, followed by Sharp at 14.2%, AUO at 12.4%, BOE at 10.7%, and Samsung Display at 7.1%. The company supplies large displays to major automotive manufacturers including Tesla, Mercedes-Benz, Hyundai, and Kia.
Meanwhile, Samsung Display is focusing exclusively on OLED technology, where it commands a 55.2% market share by revenue. The company has secured contracts with prestigious brands like Audi, supplying 12.3-inch and 14.5-inch OLED panels for the Q6 e-tron. It has also provided 17-inch panels to Chinese electric vehicle brands Zeekr and Li Auto, while counting BMW’s MINI and Hyundai among its major clients.
The push toward larger displays is driven by the industry’s shift toward software-defined vehicles (SDV), which require substantial screen real estate to accommodate advanced features like driving information, entertainment systems, gaming capabilities, and video conferencing — all without switching between different displays.
“Vehicle displays are custom-ordered, and the trend is definitely moving toward larger sizes,” said an industry insider who spoke on condition of anonymity. “As automotive brands pursue premium strategies, we’re seeing increased demand for OLED panels as well.”
According to Omdia, high-end displays now account for over 90% of the total automotive display market. The average size of center stack displays — screens positioned in the middle of the front dashboard — has exceeded 10 inches since 2023.
Kevin Lee (kevinlee@koreabizwire.com)
