The OLED TV lineups will come in the “flexible design” by LG, which allows a user to control the shape of the TV screen to and from either flat or curved.
The introduction of the smaller OLED TV reveals LG’s intent to focus on the product as part of its future strategy, analysts said.
LG has managed to bring it down to a quarter of that price in 2014 as it tries to increase OLED production to make it more affordable for mass purchase.
The 2015 OLED TV has incorporated U.S. audio equipment maker Harman Kardon’s stereo system to better provide a wider sound spectrum, LG added.
During the four-day show, LG Electronics also plans to roll out its first ultra high-definition (UHD) TV made with a quantum dot film, which will be another showdown between LG and its home rival Samsung Electronics Co. since Samsung is expected to showcase its own quantum dot TV at the CES.’
Quantum dot technology has surfaced as one of the upcoming display sources with its strengths in color reproduction and lower costs, prompting global players to compete for its development.
(Yonhap)
