SEOUL, March 29 (Korea Bizwire) — Lotte Home Shopping Inc., a shopping unit of retail conglomerate Lotte, said Tuesday it is joining hands with its bear mascot “Bellygom” to hold public exhibitions at Seoul’s major landmarks.
The company will host the Amazing Bellygom Happy B-DAY event at Lotte World Tower’s main square from April 1-23.
As part of the event, an 18-meter-tall Bellygom and 2-meter-tall Bellygom in a cake costume will be exhibited.
Bellygom will also appear at an event to be held at Gwanghwamun Square from March 30-April 3 in support of the South Korea’s bid to host the 2030 World Expo in Busan, as well as at the tourism festival Seoul Festa 2023 from April 30-May 7.
The company will hold another exhibition at Dongdaemun Design Plaza for the entire month of May, in collaboration with up-and-coming designers.
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