SEOUL, Sept. 5 (Korea Bizwire) — Samsung SDS. Co., an information technology arm of South Korea’s top conglomerate Samsung, on Tuesday launched Brity, a business-oriented artificial intelligence platform.
The IT developer said Brity is capable of understanding natural languages, serving as what it calls an “intelligent secretary” that can carry out duties requested by a wide range of clients.
Brity is also capable of understanding not only short sentences, but those with more complex structures. The program will analyze the intention of questions, eventually providing users with the right answers.
For example, if a user asks, “When will the refrigerator I ordered yesterday arrive?” to Brity, the program will recognize the question was intended to estimate the date of arrival, based on the background information that the user made an order a day earlier.
Through demonstrations, Samsung SDS showed Brity’s ability to understand business-level conversations, providing reports on a corporation’s performance when asked relevant questions. The program can also be applied to call centers, where Brity can hold human-like conversations with users.
“Through the program, users will be able to easily manage, schedule or access corporate data,” said Vice President Lee Chi-hoon of Samsung SDS AI Research Team. “Users can obtain the desired information via natural language.”
The company said Brity goes through four steps, starting with understanding natural language, comprehending context, finding the right answers and generating a response in natural language.
The Brity system can also switch topics and then return to the previous conversation, carrying out multiple tasks simultaneously. Samsung SDS said the program is significant, as it understands the concept of context.
The AI program can converse with users both in written and spoken form. It can run on all platforms, including mobile messengers, such as KakaoTalk and LINE.
Samsung SDS said it already conducted a pilot run on its staff since May. Brity successfully provided workers with information on schedules, contacts and even meal plans at its cafeteria.
“Through the platform, clients can cut costs, as they can reduce the time needed to develop their own solutions,” Lee said. “Brity is the first to commercialize an intelligent, context-understanding system.”
Samsung SDS said the program boasts an accuracy of 95 percent when it comes to understanding users’ intentions.
The development of Brity completes Samsung SDS’ push to establish three pillars of AI solutions, with the others being “analysis AI,” which centers on studying data to estimate outcomes, and “visual AI,” which can be utilized to sort out defective products. The company added it will continue tapping deeper into the AI industry.
Samsung SDS added that the Brity program differs from Samsung Electronics’ Bixby AI system equipped on premium smartphones, as it focuses on corporate clients.
The service is currently available only in Korean. Samsung SDS said it is currently developing an English version, although it did not provide details on its release in other languages.