SEOUL, Jun. 28 (Korea Bizwire) — Despite its high price tag, Samsung’s new high-end IoT refrigerator is receiving a warm reception from the public, with over two million people participating in a trial event of the state-of-the-art kitchen staple.
Samsung’s online event dubbed ‘Smart Experience’, which began on June 15 and ran until last Sunday, saw more than 208,500 participants including repeaters experience the cutting-edge refrigerator named ‘Chef Collection Family Hub’ boasting impressive IoT technology such as voice recognition.
Given the fact that the premium home appliance is priced at over 10 million won ($8,750), it’s worth noting a daily average of 50,000 internet users visited Samsung’s website, with many of them leaving reviews about their online trial experience.
The overwhelming number of event participants reflects the success of the South Korean electronics maker’s latest home appliance, as sales of the product allegedly increased according to industry reports.
Industry experts believe the striking features that come with Samsung’s new IOT refrigerator – ranging from communication between family members to recipes – are attractive enough for technology enthusiasts to open their wallet for the high-priced luxury item, which was released earlier this year.
“We offered a virtual online experience of the refrigerator in which participants were able to control the front panel of the refrigerator and try some of the latest IoT technology. Despite the refrigerator’s high price, we received twice as many views compared to what was expected,” a Samsung official said.
Samsung has since released two TV commercials for its ‘Chef Collection Family Hub’ smart refrigerator lineup with the theme of family, one of which topped this week’s best advertisement chart on TV advertisement portal TVCF.
“Though we have yet to finish an audit for June, it’s been estimated that the sales more than doubled compared to last month so far, thanks to the online trial event and TV commercials,” a Samsung official revealed.
Including a trial event which took place in Manhattan, New York last Tuesday, Samsung has been seen accelerating its marketing efforts to push sales of its refrigerators both at home and abroad in recent months.
Ashley Song (email@example.com)