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Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

Growing Usage of Adultescent Toys for ‘Fun’ Marketing Strategy

SEOUL, July 19 (Korea Bizwire) – Kidult or adultescent – newly coined portmanteaus that refer to adults who are interested in culture generally targeted to younger youths – have become popular marketing strategies for many retail industries. Food manufacturing companies are seeing the most benefit from targeting those with young minds. Italian confectionery company Ferrero’s Kinder [...]

Cheap Convenience Store Coffees Enjoy Growing Popularity

Cheap Convenience Store Coffees Enjoy Growing Popularity

SEOUL, April 4 (Yonhap) – Low-cost coffees at South Korean convenience stores are increasingly popular among price-conscious consumers, posing a threat to coffee shop franchises, industry data showed Monday. Local convenience stores have served canned coffee and instant coffee with hot water for years, but they are expanding sales of higher-quality drinks through self-serve coffee bars [...]