ULSAN, July 30 (Korea Bizwire)-The Ulsan branch of Hyundai Motor Company will start a free wedding car rental event for brides and grooms. They will be renting the Aslan, a luxury sedan released in October last year. Hyundai says that even though the event lasts until October, calls from couples are flooding in. Park Ah-ram, [...]
SEOUL, May 19 (Korea Bizwire) — Hyundai Motor took special measures to boost sales of Aslan, its ailing large sedan, by reducing the price of the lowest trim level by almost 1 million won, as the car has fallen far short of expectations. The world’s fifth largest automaker announced on May 17 that it would [...]
SEOUL, Dec. 9 (Korea Bizwire) – Sales of Hyundai Motor’s Aslan premium sedan have been underwhelming, and far below company expectations. Hyundai set ambitious sales targets, aiming to offer a domestic alternative to increasingly popular imported cars, but the lack of any “new car” effect on sales has puzzled officials. According to Hyundai, the fifth [...]
“The target customers for the newly introduced Aslan are those potential buyers in their 40s and 50s who seek smarter and more reasonable consumption. We rolled out the brand-new model as many customers wanted quieter and wider interior space with front-wheel drive.” “It seems the high-end automobile market has moved too far toward rear-wheel drive [...]
SEOUL, Nov. 1 (Korea Bizwire) – Hyundai Motor said on October 31 that it would open “Aslan Space,” a special limited-time exhibition space, to allow visitors to experience the performance of the Aslan in five locations across the country including the Dongdaemun Design Plaza in downtown Seoul for six days between November 1 and 6. To the [...]
SEOUL, Oct. 6 (Korea Bizwire) – Hyundai Motor Company has begun taking preorders for its new strategic concept sedan “Aslan” which will hit the road starting end of October. Aslan, which means a lion in Turkish, straddles Hyundai’s flagship premium sedans of Grandeur and Genesis targeting potential consumers in their 40s and 50s — for them the latter [...]
SEOUL, Aug. 26 (Korea Bizwire) — Hyundai Motor announced on August 25 that it has decided the name for the new-concept premium sedan which is planned to be launched in the latter half of the year, as “Aslan.” “Aslan,” which means lion in Turkish and the name of the main character in C. S. Lewis’s The Chronicles of [...]