BMW M Archives | Be Korea-savvy

Demand for Performance Cars Rises in S. Korea

SEOUL, Jun. 5 (Korea Bizwire) — Sales of high-performance vehicles are on the rise in South Korea amid growing demand by consumers who want more from the cars they drive every day, industry sources said Friday. The number of performance cars sold here fell far behind sales of mass-market models but it has steadily increased [...]

Hyundai Motor Aims to Develop High-Performance Vehicle by Hiring BMW Engineer

SEOUL, Dec. 24 (Korea Bizwire) – Hyundai Motor is aiming to develop high performance vehicles following the hiring of former BMW executive Albert Biermann, who led the development of BMW’s M series performance cars. On December 22, Hyundai-Kia Motor Group announced that it had hired the former BMW M chief engineer as vice president in charge of vehicle [...]