Brand Loyalty Archives | Be Korea-savvy
Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

SEOUL, Jul. 12 (Korea Bizwire) – A recent survey has revealed that 9 out of 10 consumers in South Korea intend to stick with their current smartphone brand, indicating a strengthening “lock-in effect” in the mobile device market. The study also found that smartphone usage among seniors over 70 has surpassed 90% for both men and [...]

Online Surveys Show Samsung’s Brand Loyalty Not Affected by Note 7 Recall

Online Surveys Show Samsung’s Brand Loyalty Not Affected by Note 7 Recall

SEOUL, Sept. 12 (Korea Bizwire) – The mass recall of the Galaxy Note 7 smartphones over a battery problem has not largely affected foreign consumer loyalty to Samsung Electronics Co.’s brand, separate online surveys by Internet news websites showed Monday.  According to an online survey of 11,621 Internet users by a U.S. technology news website, [...]