Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows
SEOUL, Jul. 12 (Korea Bizwire) – A recent survey has revealed that 9 out of 10 consumers in South Korea intend to stick with their current smartphone brand, indicating a strengthening “lock-in effect” in the mobile device market. The study also found that smartphone usage among seniors over 70 has surpassed 90% for both men and [...]