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Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]

Seoul Opens First Career Support Café

Seoul Opens First Career Support Café

SEOUL, May 30 (Korea Bizwire) – The Seoul city government opened its first career support café in a bustling university neighborhood on Monday with young adults scrambling to secure favorable employment in a continuously tough job market.  The Seoul Metropolitan Government said it equipped the café, located near Hongik University in western Seoul, with seminar rooms, [...]

Animal Cafés Left in a Blind Spot

Animal Cafés Left in a Blind Spot

Seoul, July 15 (Korea Bizwire) – It has been pointed out that there are no standardized guidelines or regulations regarding ‘Animal Cafes’, which have recently been growing in popularity. On July 14, Korea Animal Rights Advocates (KARA) hosted a policy debate at the National Assembly Member’s Office with congresswoman Eun-Soo-mi, and congressman Kim Seung-nam of the [...]

Why Coffee Stores Are Doing Well While All Others Are Struggling in Korea

Why Coffee Stores Are Doing Well While All Others Are Struggling in Korea

SEOUL, South Korea, Oct 17 (Korea Bizwire) — Amid a situation where all food and beverage service businesses are struggling mightily owing to the ongoing recession and the rising food ingredient costs, there is one segment in the industry defying the overall slump: specialty coffee stores. According to a consulting firm specializing in franchise store, out [...]