Gen Z Archives | Be Korea-savvy
South Korean Gen Z Workers Lead in AI Adoption, Study Finds

South Korean Gen Z Workers Lead in AI Adoption, Study Finds

SEOUL, Aug. 28 (Korea Bizwire) – A recent survey has revealed that 8 out of 10 South Korean Generation Z workers (ages 18-27) turn to artificial intelligence (AI) first when facing challenges at work, a rate significantly higher than their counterparts in Western countries. Samsung Electronics recently released a report examining the perspectives of Gen Z [...]

France’s Gen Z Targeted in Korean Tourism Campaign

France’s Gen Z Targeted in Korean Tourism Campaign

SEOUL, Jun. 21 (Korea Bizwire) — South Korea is launching a major tourism campaign in Paris, just weeks before the French capital hosts the 2024 Summer Olympics, organizers said Friday. The campaign, titled the “K-Tourism Roadshow,” marks the first large-scale Korean tourism promotion event aimed at French consumers. The two-day event, starting Saturday (French time), [...]

Gen Z Embraces Individuality and Personal Interests on Instagram

Gen Z Embraces Individuality and Personal Interests on Instagram

SEOUL, Dec. 7 (Korea Bizwire) – This year, Instagram highlighted “micro-trends” as a defining characteristic of the global Generation Z (born between the mid-1990s and 2000s). Rather than adhering to a singular, standardized trend, young individuals are prioritizing their unique personalities and interests, forming stronger connections with others who share similar passions. Instagram made this announcement [...]

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

SEOUL, July 1 (Korea Bizwire) — Virtual idols have emerged as a new mainstream phenomenon, gaining popularity among Gen Z (born 1997-2006) fandom. Previously considered a niche interest, virtual idols are now capturing the attention of teenagers who are comfortable with advanced technologies like the metaverse, motion capture, and virtual reality (VR). Experts note that [...]