Gen Z Archives | Be Korea-savvy
Survey Finds Gen Z College Students Strongly Oppose Tuition Increases

Survey Finds Gen Z College Students Strongly Oppose Tuition Increases

SEOUL, March 14 (Korea Bizwire) — More than 80% of Generation Z college students in South Korea oppose recent tuition hikes, according to a new survey released on March 13. The study, conducted by Vinulabs Insight through the college community platform Everytime, surveyed 204 university students between February 28 and March 4. It found that 84.8% [...]

South Korean Gen Z Workers Lead in AI Adoption, Study Finds

South Korean Gen Z Workers Lead in AI Adoption, Study Finds

SEOUL, Aug. 28 (Korea Bizwire) – A recent survey has revealed that 8 out of 10 South Korean Generation Z workers (ages 18-27) turn to artificial intelligence (AI) first when facing challenges at work, a rate significantly higher than their counterparts in Western countries. Samsung Electronics recently released a report examining the perspectives of Gen Z [...]

France’s Gen Z Targeted in Korean Tourism Campaign

France’s Gen Z Targeted in Korean Tourism Campaign

SEOUL, Jun. 21 (Korea Bizwire) — South Korea is launching a major tourism campaign in Paris, just weeks before the French capital hosts the 2024 Summer Olympics, organizers said Friday. The campaign, titled the “K-Tourism Roadshow,” marks the first large-scale Korean tourism promotion event aimed at French consumers. The two-day event, starting Saturday (French time), [...]

Gen Z Embraces Individuality and Personal Interests on Instagram

Gen Z Embraces Individuality and Personal Interests on Instagram

SEOUL, Dec. 7 (Korea Bizwire) – This year, Instagram highlighted “micro-trends” as a defining characteristic of the global Generation Z (born between the mid-1990s and 2000s). Rather than adhering to a singular, standardized trend, young individuals are prioritizing their unique personalities and interests, forming stronger connections with others who share similar passions. Instagram made this announcement [...]

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

SEOUL, July 1 (Korea Bizwire) — Virtual idols have emerged as a new mainstream phenomenon, gaining popularity among Gen Z (born 1997-2006) fandom. Previously considered a niche interest, virtual idols are now capturing the attention of teenagers who are comfortable with advanced technologies like the metaverse, motion capture, and virtual reality (VR). Experts note that [...]