Gen Z Archives | Be Korea-savvy

Gen Z Embraces Individuality and Personal Interests on Instagram

SEOUL, Dec. 7 (Korea Bizwire) – This year, Instagram highlighted “micro-trends” as a defining characteristic of the global Generation Z (born between the mid-1990s and 2000s). Rather than adhering to a singular, standardized trend, young individuals are prioritizing their unique personalities and interests, forming stronger connections with others who share similar passions. Instagram made this announcement [...]

Virtual Idols Rise as Mainstream Phenomenon, Fueled by Gen Z Fandom

SEOUL, July 1 (Korea Bizwire) — Virtual idols have emerged as a new mainstream phenomenon, gaining popularity among Gen Z (born 1997-2006) fandom. Previously considered a niche interest, virtual idols are now capturing the attention of teenagers who are comfortable with advanced technologies like the metaverse, motion capture, and virtual reality (VR). Experts note that [...]