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Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

SEOUL, April 7 (Korea Bizwire) — South Koreans have embraced a fresh addition to their lexicon with the term “Hyeja-like”, denoting the exceptional content or quality of a product, especially in relation to its price. This term is derived from acclaimed actor Kim Hye-ja’s name and was inspired by her philanthropic work in creating an [...]

GS25 to Reintroduce ‘Kim Hye-ja’ Lunchbox After Six Year Absence

GS25 to Reintroduce ‘Kim Hye-ja’ Lunchbox After Six Year Absence

SEOUL, March 2 (Korea Bizwire) — GS25, the convenience store chain run by GS Retail Co., has reintroduced the “Kim Hye-ja” lunchbox six years after production ceased. The low-priced lunchbox was originally promoted by actress Kim Hye-ja, spearheading the lunchbox boom at South Korean convenience stores. Since it was released in September 2010, 40 different [...]