marketing tactic Archives | Be Korea-savvy
Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover.  The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]