marketing tactic Archives | Be Korea-savvy

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover. The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]

Wanna Be Happy? Have a Fun Run!

SEOUL, Korea, April 22, 2014 (Korea Bizwire) – From time immemorial, running has been inseparable from the human race. In prehistoric times, our ancestors got most of their food by hunting and running was naturally the matter of survival. Now, we don’t chase or run away from animals any more, but do running for different [...]