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Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

SEOUL, Dec. 30 (Korea Bizwire) — A business forecast argues that consumers including millennials, women, and seniors, and enterprises focusing on digital innovation will lead business trends in the 2020s. Woori Finance Research Institute, a research unit of Woori Financial Group, introduced seven keywords for future business in a report released on Sunday. The seven [...]

Popularity of Share Houses on the Rise as Young S. Koreans Embrace Independence

Popularity of Share Houses on the Rise as Young S. Koreans Embrace Independence

SEOUL, Aug. 8 (Korea Bizwire) — The number of single-bedroom share houses is increasing sharply in line with demand from the millennials, with many young South Koreans prioritizing independence from their parents. According to a survey conducted by the house-sharing portal Come&Stay Co., the number of single-person rooms grew by about 83 percent compared to [...]

Education Inflation is Hurting Millennials with University Degree

Education Inflation is Hurting Millennials with University Degree

SEOUL, Jul. 9 (Korea Bizwire) — If you are a millennial living in a country like South Korea, Denmark, China, or India, chances are you’re facing stiff competition in the job market despite having gone to college or university. With more young people than ever being encouraged to pursue higher education, university degrees are becoming less [...]

Three Keywords to Penetrate U.S. Market: Baby Boomers, Hispanics, and Millennials

Three Keywords to Penetrate U.S. Market: Baby Boomers, Hispanics, and Millennials

SEOUL, July 21 (Korea Bizwire) – In the United States, the world’s largest consumer market, baby boomers, Hispanics, and millennials, have fast emerged as the three most power consumer groups. The Korea Trade-Investment Promotion Agency recommended to Korean consumer goods exporters that they must come up with marketing strategies that take into account these changes. In [...]

Rule Breakers – Survey Finds Millennials in the Enterprise Lead the BYOD and BYOA Trends

Rule Breakers – Survey Finds Millennials in the Enterprise Lead the BYOD and BYOA Trends

DENVER, July 17, 2014 (Korea Bizwire)–Millennials have embraced the Bring-Your-Own-Device and  Bring-Your-Own-Application revolution like no other generation in the  workplace, a new study from TrackVia shows. Nearly 70 percent of all  Millennials admit to bringing applications from outside the enterprise  to support their work, going against corporate policies, versus just 31  percent of Baby Boomers. [...]