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Department Stores Struggle to Attract VIP Customers

Department Stores Struggle to Attract VIP Customers

SEOUL, Jan. 19 (Korea Bizwire) – There is a sense of hierarchical bipartisanship when one visits a Korean department store; there are the VIPs, and the non-VIPs.  Korean department stores have been expanding their VIP programs, targeting specifically the “haves” by either lowering the purchase requirements for the programs or introducing more VIP “levels” to [...]

Department Stores Rely on VIP Customers to Keep up Sales

Department Stores Rely on VIP Customers to Keep up Sales

SEOUL, Jan. 18 (Korea Bizwire) – Department stores are counting more on their top-spending VIP customers to keep their businesses going, sales figures indicated Wednesday, as consumption drops across all consumer segments due to the slowing economy.  Retail statistics showed that a handful of high spenders continue to account for approximately 20 percent of total [...]

Shinsegae Expands Global Partnership for VIP Customers

Shinsegae Expands Global Partnership for VIP Customers

SEOUL, July 5 (Korea Bizwire) – Shinsegae Department Store VIP customers will now be able to enjoy VIP services offered by Le Bon Marché, the first ever modern department store, founded in France in 1852 and currently selling a wide range of high-end goods.  The partnership, which was finalized earlier this month, will grant Shinsegae VIP customers [...]