The company was quickly criticized for a procedure that focuses less on occupational qualifications and more on looks and personality. (image: Wikimedia)
SEOUL, May 31 (Korea Bizwire) – A Malaysian low-cost airline, AirAsia, is facing harsh criticism for its unusual recruitment procedures.
AirAsia’s Korean office recently presented a special online audition as part of its flight attendant recruitment efforts. Applicants had to send a one-minute long introductory video of themselves, which the company would upload on Naver, a Korean web portal, for a public vote.
The company was quickly criticized for a procedure that focuses less on occupational qualifications and more on looks and personality, and that eliminates the possibility of a comprehensive assessment as members of the public are likely to vote based on the applicant’s physical appearance.
In response to rising criticism, AirAsia noted that the main purpose of the special event is to offer a unique recruiting process, not to hire employees based on looks.
It further added that the votes are only used as reference in the final assessment of the recruits, and that winning the popular vote does not guarantee employment.
By Kevin Lee (kevinlee@koreabizwire.com)
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