Consumer Insights & Behavior Archives | Page 20 of 41 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Uses of Mobile Cash Cards on Sharp Rise Following QR-based Service

Uses of Mobile Cash Cards on Sharp Rise Following QR-based Service

SEOUL, Mar. 11 (Korea Bizwire) — Smartphone users have been increasingly expanding their use of mobile cash cards on the back of more diversified access to banking services, the central bank said Monday. According to the Bank of Korea, the daily use of mobile cash cards for deposits and withdrawals averaged 536 cases through February [...]

Netflix Faces Criticism for Inadequate Subtitles for Hearing-Impaired Viewers in South Korea

Netflix Faces Criticism for Inadequate Subtitles for Hearing-Impaired Viewers in South Korea

SEOUL, Mar. 9 (Korea Bizwire) – Netflix, the leading global online streaming service, is under scrutiny for its subpar foreign language subtitle service for hearing-impaired viewers in South Korea. A recent post on an online community titled “Don’t Hearing-Impaired People Deserve to Watch Netflix?” has sparked a conversation about the platform’s accessibility. The post included [...]

LG Uplus Ad Created by AI Wins Acclaim at Consumers’ Choice Awards

LG Uplus Ad Created by AI Wins Acclaim at Consumers’ Choice Awards

  SEOUL, Mar. 8 (Korea Bizwire) – LG Uplus has announced that its ‘Uth Youth Plan’ advertisement, the first in the industry to be crafted using artificial intelligence (AI)-generated content, has been awarded in the digital category at the 2024 Consumers’ Choice Best Ad awards. This innovative ad utilized LG Uplus’s proprietary AI technology, ‘ixi’, [...]

Samsung’s ‘Bespoke Rug’ Campaign Wins Top Honor at Consumers’ Choice Awards

Samsung’s ‘Bespoke Rug’ Campaign Wins Top Honor at Consumers’ Choice Awards

SEOUL, Mar. 7 (Korea Bizwire) –Samsung Electronics announced on March 7 that its innovative “Bespoke Rug” campaign for home appliances has been awarded the grand prize at the 2024 Consumers’ Choice Good Ad Awards hosted by the Korea Advertisers Association and the Korea National Council of Consumer Organizations. The Bespoke Rug campaign was designed to [...]

Surge in Pet Insurance Contracts Reflects Growing Number of Pet-Owning Households in South Korea

Surge in Pet Insurance Contracts Reflects Growing Number of Pet-Owning Households in South Korea

SEOUL, Mar. 7 (Korea Bizwire) – The trend of pet ownership in South Korea has surged to new heights, with a quarter of all households now boasting furry friends. This boom in pet adoption has had a remarkable ripple effect on the pet insurance industry, witnessing a substantial 50% increase in policies over the past year.  [...]

January Sees 12% Surge in Online Shopping Amid Record Travel Demand

January Sees 12% Surge in Online Shopping Amid Record Travel Demand

SEOUL, March 5 (Korea Bizwire) – Online shopping sales in South Korea rose 12.1 percent on-year in January on the back of growing demand for tourism and transportation services ahead of the Lunar New Year holiday, data showed Tuesday. The value of online shopping transactions amounted to 20.28 trillion won (US$15.21 billion) in January, up [...]

Survey Reveals High Satisfaction Among Gig Workers Using ‘NewWorker’ Platform

Survey Reveals High Satisfaction Among Gig Workers Using ‘NewWorker’ Platform

SEOUL, Mar. 4 (Korea Bizwire) – In a recent survey conducted by HR tech company Incruit’s gig worker platform ‘NewWorker,’ gig workers expressed high levels of satisfaction with the service. The survey, carried out from the February 8 to 12, involved 378 individuals who had taken on gig work through NewWorker in the past year.  The [...]

Study Reveals Solo Drinking College Students Face Higher Depression and Anxiety

Study Reveals Solo Drinking College Students Face Higher Depression and Anxiety

SEOUL, Mar. 4 (Korea Bizwire) – A recent study has uncovered that college students who frequently drink alone, known as ‘solo drinkers,’ tend to experience higher levels of depression and anxiety compared to their peers who drink socially. The research, led by Jeon Hye-Rin, a clinical psychologist in training at Yonsei University College of Medicine’s Severance [...]

Record Surge in Reverse Mortgage Applications Amid Falling House Prices

Record Surge in Reverse Mortgage Applications Amid Falling House Prices

SEOUL, Mar. 4 (Korea Bizwire) – As predictions of declining real estate values gain momentum, the scale of reverse mortgage guarantees in South Korea is set to hit an all-time high this year, signaling an increased adoption among homeowners.  Reverse mortgages, available to individuals over 55, allow homeowners to secure a loan against their property to [...]

S. Koreans Spend Over 40 Hrs on YouTube for 1st Time in January: Data

S. Koreans Spend Over 40 Hrs on YouTube for 1st Time in January: Data

SEOUL, Mar. 4 (Korea Bizwire) — South Koreans spent over 40 hours on global video streaming platform YouTube in January, surpassing the mark for the first time, industry data showed Monday. South Koreans users on Android and iOS systems collectively spent a record 111.9 billion minutes on YouTube in January, according to a sample survey [...]