SEOUL, Dec. 24 (Korea Bizwire) –As end-of-year celebrations and gatherings increase, South Korean liquor companies are opening a series of pop-up stores to capture consumers’ attention. Focusing on the MZ generation (those born in the early 1980s to early 2000s), these stores are enhancing marketing efforts by offering a range of merchandise and hosting cocktail [...]
SEJONG, Dec. 19 (Korea Bizwire) – A recent statistical analysis has revealed that three out of every 10 newlywed couples who have married for the first time are double-income, no kids households (‘DINK’), outnumbering other types of couples. According to the ’2022 Newlywed Couples Statistics’ released by Statistics Korea on December 18, out of the 815,357 [...]
SEOUL, Dec. 18 (Korea Bizwire) – As year-end gatherings unfold across South Korea, vegetarians are voicing difficulties in having their dietary choices respected, particularly in social and workplace settings. While gatherings of friends offer some flexibility for alternative menu options, expressing dietary preferences for company dinners, often featuring meat-heavy menus, remains a challenge. A 24-year-old vegan, [...]
SEOUL, Dec. 11 (Korea Bizwire) – In a trend reflective of the times, e-commerce platforms in South Korea are increasingly becoming the main stage for cost-effective consumption, witnessing a rise in so-called ‘frugal spending.’ With soaring prices increasing consumer sensitivity to costs, there’s a notable surge in demand for products priced below 10,000 won. One example [...]
SEOUL, Dec. 11 (Korea Bizwire) – South Korea has witnessed a record number of hybrid electric vehicle (HEV) registrations this year, sparking increased interest in upcoming hybrid models. The Hyundai Motor Group recently completed the development of an advanced hybrid system with improved fuel efficiency. High expectations are set for Hyundai’s luxury brand, Genesis, to potentially [...]
SEOUL, Dec. 10 (Korea Bizwire) – The number of monthly active users on two social media platforms of U.S.-based Meta has fallen recently, reflecting the rising woes over fake news and scams on these services, data showed Sunday. According to the mobile index data from industry tracker IGAWorks, the number of active Instagram users came [...]
SEOUL, Dec. 9 (Korea Bizwire) – In a world where preferences, behaviors, and attitudes change rapidly according to circumstances and currents, the normalization of paradoxes has become a defining feature of recent consumer trends. On December 8, Daehong Communications released its ’2024 D.Life Signal’ report, forecasting the upcoming consumer trends and outlining brand marketing strategies to [...]
SEOUL, Dec. 8 (Korea Bizwire) – In a highly anticipated move, Samsung is gearing up to launch its latest semi-premium smartphone, the Galaxy S23 FE, in the domestic market, heightening consumer expectations a day before its official release. According to industry reports, Samsung is set to release the Galaxy S23 FE in South Korea on December [...]
SEOUL, Dec. 6 (Korea Bizwire) – The prevailing trend in the automotive market is currently centered around the craze for plug-in hybrid electric vehicles (PHEV), marking a notable shift in consumer preferences. Despite the somewhat sluggish sales of fully electric vehicles, hybrids, previously considered a passing fad, are experiencing a resurgence. This revival is evident in [...]
Coupang Play has introduced the series ‘University Wars’ featuring students from renowned universities engaging in a competition that puts the reputation of their respective institutions on the line. (Photo: a screenshot of Coupang Play’s ‘University Wars’) SEOUL, Dec. 1 (Korea Bizwire) – In a notable addition to its original programming, Coupang Play has introduced the series [...]