Consumer Insights & Behavior Archives | Page 22 of 41 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

SEOUL, Feb. 12 (Korea Bizwire) – Twenty-year-olds spend much more time on social media now than the same age group a decade ago, whereas their monthly reading time declined, a report showed Monday. The Korean Educational Development Institute surveyed 5,705 people who turned 20 in 2021, and about 23 percent of them said they use [...]

Microsoft Surpasses Tesla as Top Overseas Stock Gifted by South Korean Investors Amid Tech Sector Surge

Microsoft Surpasses Tesla as Top Overseas Stock Gifted by South Korean Investors Amid Tech Sector Surge

SEOUL, Feb. 12 (Korea Bizwire) –Amidst strong performance in the technology sector that has propelled the U.S. stock market to new heights, Microsoft has emerged as the most popular overseas stock gifted by South Korean investors since the beginning of this year. According to an analysis by KB Securities, Microsoft topped the list of most [...]

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

Outlets Boost VIP Marketing to Attract Big Spenders Amid Economic Downturn

SEOUL, Feb. 11 (Korea Bizwire) – Despite a general tightening of consumer spending due to a nation-wide economic slowdown, outlet stores are ramping up their VIP marketing efforts to draw in big spenders. Unlike department stores where achieving the highest VIP status can require annual spending of over 150 million won, outlets offer VIP tiers [...]

Pharmaceutical Industry Embraces Character Marketing to Soften Image and Engage Younger Audiences

Pharmaceutical Industry Embraces Character Marketing to Soften Image and Engage Younger Audiences

SEOUL, Feb. 11 (Korea Bizwire) –The pharmaceutical sector is making a strategic shift towards character marketing, breaking away from its traditionally rigid image to appeal to a broader demographic, including the younger generation. Historically, character marketing in the pharmaceutical industry was primarily limited to children’s medications. However, recent trends indicate an expansion towards engaging younger [...]

South Korea’s 30-Somethings Lead in Digital News Engagement, Survey Finds

South Korea’s 30-Somethings Lead in Digital News Engagement, Survey Finds

SEOUL, Feb. 10 (Korea Bizwire) –A recent survey conducted by the Korea Press Foundation has shed light on the digital news consumption habits of South Koreans, revealing that individuals in their 30s are the most active in commenting on internet news articles. The 2023 Media Audience Survey, which polled 5,000 adults nationwide aged 19 and [...]

Home Cooking Trend Boosts Kitchen Appliance Sales Amid Rising Cost of Dining Out

Home Cooking Trend Boosts Kitchen Appliance Sales Amid Rising Cost of Dining Out

SEOUL, Feb. 8 (Korea Bizwire) – Home electronics retailer ET Land reported on February 7 that sales of kitchen appliances have been on the rise, attributed to an increase in the number of people cooking at home due to the soaring cost of dining out.  Sales of key kitchen appliances like electric ovens and ranges last [...]

Samsung C&T Construction Division Hosts ‘Bao Family Visit’ Pop-Up Exhibition at Raemian Gallery

Samsung C&T Construction Division Hosts ‘Bao Family Visit’ Pop-Up Exhibition at Raemian Gallery

SEOUL/YONGIN, Feb. 6 (Korea Bizwire) – Samsung C&T’s Construction Division announced a special pop-up exhibition titled “A Visit from the Bao Family to Raemian Gallery” running until February 17 in Munjeong-dong, Songpa District, Seoul. The exhibition features a variety of panda dolls and bamboo props in a setup named ‘Bao City Tour,’ allowing visitors to [...]

Samsung Launches ‘Galaxy Studio Pet’ Pop-Up with Starbucks for Pet-Friendly Experience with Galaxy S24 Series

Samsung Launches ‘Galaxy Studio Pet’ Pop-Up with Starbucks for Pet-Friendly Experience with Galaxy S24 Series

SEOUL, Feb. 6 (Korea Bizwire) –Samsung Electronics has partnered with Starbucks to offer a unique experience for pet owners at the ‘Galaxy Studio Pet’ pop-up at the Starbucks Bukhan River R in Namyangju, Gyeonggi Province, until March 10. This collaboration marks a special opportunity for visitors to explore the features of the Galaxy S24 series [...]

Consumers Applaud Expansion of Medical School Seats for Enhanced Access to Services; Skepticism Lingers Among Others

Consumers Applaud Expansion of Medical School Seats for Enhanced Access to Services; Skepticism Lingers Among Others

SEOUL, Feb. 6 (Korea Bizwire) – Many health service consumers welcomed Tuesday’s government decision to drastically increase the medical school enrollment quota, saying it will improve access to doctors, but others voiced skepticism that it could erode the quality of medical services. The Ministry of Health and Welfare said the entrance quota for medical schools [...]

Thriving Resale Market Heats Up Amid High Inflation and Interest Rates

Thriving Resale Market Heats Up Amid High Inflation and Interest Rates

SEOUL, Feb. 5 (Korea Bizwire) – As consumers grapple with rising inflation and interest rates leading to a domestic slowdown, the recommerce market, involving the resale of used items and collectible goods like luxury and limited edition products, is gaining momentum.  Estimates suggest that the domestic recommerce market has recently surpassed a value of 30 trillion [...]