Food Waste Reduction Campaign by Larvas | Be Korea-savvy

Food Waste Reduction Campaign by Larvas

SEOUL, Korea, Oct 25 (Korea Bizwire) – “The Larvas,” the homegrown animation popular among children and adults alike has appeared on a public campaign run by the Ministry of Environment. The Larvas were born after years of development effort to create unique cartoon characters that never existed before elsewhere.

The funny-looking characters “Red” and “Yellow” tell you in the public service message about a scheme to charge fees proportional to garbage volume that you should eat just what you can eat and reduce food waste as much as possible.

Viewers find it amusing to watch the scene in which Red is puzzled when he sees the garbage can lid wouldn’t open even after putting in so much change, delivering an unmistakable message that you pay as much as you throw away.

The Larvas were so popular that they appeared in several other public service messages on school violence prevention and looking for missing children, as well as an energy-saving campaign sponsored by the Police Commission and the Ministry of Culture, Sports, and Tourism, playing an important role of communicating policy issues in easy-to-understand terms.

Why don’t you watch the two larva friends campaigning for food waste reduction?

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