SEOUL, April 9 (Korea Bizwire) — An analysis of the ranking of real-time search words on portal sites by age group showed that there are distinct differences in the main interests of each generation.
South Korea’s leading portal operator Naver Corp. revealed on Wednesday its analysis of 2019’s popular search words. Those in their teens searched for “university” the most, while those in their 20s looked up “recruitment.”
Those in their 30s searched for the “ending” of dramas, and “age” was popular among those in their 50s.
Meanwhile, of all age groups, those in their 40s searched for “diet” the most.
Regarding the recent COVID-19 outbreak, the development and evolution of the health emergency have also been seen through the rapidly changing trends in search terms.
First of all, when the World Health Organization (WHO) declared the virus infection a pandemic as it started to spread and evolved into an international issue, South Korea saw its confirmed cases surge.
At the height of the outbreak, there was a sharp rise in the number of searches for local hotspots and up-to-date statistics about the emergency.
This then led to preparations for personal hygiene and preventive measures, which later spread to interest in life and the economy.
Naver said, “If one looks at the keywords related to the novel coronavirus that appeared in among increasingly popular search words, one can see which topics have ignited and the issues that have developed.”
Kevin Lee (firstname.lastname@example.org)