Hyundai Home Shopping is embarking on an extensive expansion of its deal-commerce content series, ‘The Naked Ad Studio,’ on YouTube. (Image courtesy of Hyundai Home Shopping)
SEOUL, Dec. 21 (Korea Bizwire) – Hyundai Home Shopping is embarking on an extensive expansion of its deal-commerce content series, ‘The Naked Ad Studio,’ on YouTube. The company aims to diversify its growth avenues by decreasing reliance on traditional TV broadcasting and boosting competitiveness on mobile platforms.
On Wednesday, Hyundai Home Shopping announced the launch of its dedicated deal-commerce YouTube channel, ‘The Naked Ad Studio,’ scheduled for December 21. The fourth broadcast is set to go live at 12 p.m. on the same day.
Previously, the initial three broadcasts were featured on Hyundai Home Shopping’s official YouTube channel, ‘Hook TV’, but as of today, ‘The Naked Ad Studio’ will function as an independent channel.
Distinguished broadcaster Kwon Hyuk-soo hosts ‘The Naked Ad Studio,’ which stands out as the first deal-commerce content in the home shopping sector. This entertaining program revolves around negotiating prices for specific products.
Once the discounted rate is determined during the show, the product is made available for purchase on the official online mall, Hyundai H-mall, and the mobile live commerce platform Showa, aiming to bolster synergy between Hyundai Home Shopping’s mobile platforms and attract new customers.
Having successfully conducted the first and third rounds of ‘The Naked Ad Studio’ broadcasts, Hyundai Home Shopping has decided to wholeheartedly nurture this initiative. With a total order value surpassing 700 million won and a notable diversification of the customer base, the program has proven effective.
Hyundai H-mall’s special events in collaboration with ‘The Naked Ad Studio’ attracted an average of 36 times more customers than regular events, with customers in their 20s and 30s constituting over 80% of the audience.
Ashley Song (ashley@koreabizwire.com)
