Baskin-Robbins app
SEOUL, June 13 (Korea Bizwire) — South Korea’s leading food service brands are accelerating the development of proprietary mobile apps to improve convenience, enhance customer engagement, and differentiate their services in a competitive dining market.
On Thursday, Baskin-Robbins Korea launched its official mobile application, offering delivery and takeout ordering, reservation services, product recognition features, and integrated payment and discount tools. The app links with SPC Group’s “Happy Point” loyalty platform, allowing users to earn and redeem points seamlessly across affiliated brands.
The new app introduces a tiered membership program with three levels—Pink Cone, Silver Cone, and Gold Cone—each offering perks such as buy-one-get-one-free deals and product giveaways based on usage history.
Chicken franchise bhc is also ramping up its digital offerings. In July, it will introduce a reservation feature called “Bburri Order” on its app, enabling users to schedule menu selections in advance and pick up their food without waiting in-store. Reservations can be made up to two days ahead, with 30-minute time slot options. Members at the app’s Level 3 “Bburremium” tier will receive special benefits.
Golden Ticket Festa (Image Provided by BBQ)
Genesis BBQ Group, meanwhile, is running a high-profile promotion through its app until July 25, giving users a chance to win tickets to the upcoming FC Barcelona match in Seoul. Customers can enter by ordering chicken via the app or inviting friends to join the platform. The company expects the campaign to double its app user base to 8 million.
As South Korea’s foodservice industry continues to evolve, brands are betting that stronger app ecosystems will be critical to winning over tech-savvy consumers and building deeper brand loyalty.
Kevin Lee (kevinlee@koreabizwire.com)
