LG Electronics Partners with U.S.-based Ambarella for In-cabin Sensing Solution | Be Korea-savvy

LG Electronics Partners with U.S.-based Ambarella for In-cabin Sensing Solution


This image highlights an in-cabin sensing solution by LG Electronics Inc. and Ambarella Inc. (Image courtesy of Yonhap)

This image highlights an in-cabin sensing solution by LG Electronics Inc. and Ambarella Inc. (Image courtesy of Yonhap)

SEOUL, Dec. 5 (Korea Bizwire)LG Electronics Inc. said Thursday it has teamed up with Ambarella, a U.S. artificial intelligence (AI) semiconductor design company, to introduce an enhanced in-cabin sensing solution featuring driver and vehicle interior space detection technologies.

LG Electronics’ driver monitoring system (DMS) will be integrated with Ambarella’s Edge AI System on Chip (SoC), enabling a more efficient design while reducing costs, according to the Korean company.

Ambarella’s Edge AI SoC processes data in real-time on local devices, integrating key functions, such as sensing and computation.

LG Electronics said it plans to supply global automotive manufacturers with the company’s high-performance DMS solution based on Ambarella’s high-resolution image processing technology.

Its DMS solution uses cameras to closely detect and analyze the driver’s gaze and head movements, identifying unusual behaviors to prevent potential accidents. When detected, the system alerts the driver, passengers and pedestrians with an alarm.

LG Electronics said it and Ambarella’s partnership is based on their shared goal of safety technology and they will continue to work together to provide automakers with in-cabin sensing solutions that meet enhanced safety assessment standards, such as the New Car Assessment Program.

(Yonhap) 

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