Mobile App to Inspire Creativity in Your Kids While Engaging Them | Be Korea-savvy

Mobile App to Inspire Creativity in Your Kids While Engaging Them

Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity (image:

Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity (image:

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LOS ANGELES, May 9 (Korea Bizwire) – What is the best way to spark your children’s creativity by taking advantage of the ubiquitous digital tools? Legacy Games, a global game developer and publisher from the US has partnered with Crayola for the development of a series of apps designed to engage children in the creative process, to provide with the answer: Crayola®  Color, Draw & Sing.

Crayola®  Color, Draw & Sing, combines the process of coloring and drawing  with music, so that adding to the picture actually completes the song.  Every action, whether using a crayon, paint brush or marker or choosing  a new color, unlocks a new musical track in the song.

“At Legacy Games, we are committed to developing games that engage  children in the creative process,” said Ariella Lehrer, CEO, who has a  PhD in Cognitive Psychology. “With more and more children using digital  devices such as tablets, we recognize the importance of providing them  with activities that not only spur the creative process but will also  help their development. Transferring coloring from paper to the screen  is a difficult process, and we were challenged to find a way through the  gaming experience to not only teach the children, but to entertain  them,” she added.

As part of its creative process, Legacy tested the Crayola® Color,  Draw & Sing app with more than 100 children and families at free  community art classes at the Barnsdall Arts Park in Los Angeles. “We  learned so much from these children and used their experiences to modify  the game,” Lehrer explained. “By watching them interact, we were able to  see what inspired them and revised the app frequently to reflect this  feedback.”

The app features eighteen total musical tracks for each song, each track  representing a unique instrument. Including the goal of unlocking all  the musical instruments while coloring and drawing adds an imaginative,  and decidedly “game-like” twist to the creative process, keeping kids  engaged in the creative process longer. It also has dozens of  coloring-book templates paired with popular children’s songs such as Frere  Jacques, De Colores, All the Pretty Little Horses, as well as more  than 50 official Crayola colors. Users can choose between crayons,  markers, paints and stickers that further enhance the experience.

“Crayola is excited to partner with Legacy Games on the launch of the Crayola®  Color, Draw & Sing app, which provides kids the opportunity to  unleash their unique vision in a fun, colorful and virtual experience,”  said Warren Schorr, vice president of brand licensing for Crayola. “We  know kids of all ages are engaging both online and offline, and always  look for opportunities where we can innovate and provide relevant  products that spark creativity wherever they are.”

Geared to children ages 2-6, the educational art app is now available on  iOS via the App  Store for $4.95 and will be available on Android later this month.

Crayola® Color, Draw & Sing is also available for Windows  Desktop and Windows 8 through a collaboration with Intel and is  specifically designed to showcase the functionality of the portable  All-in-one (pAIO), a new category of PCs which offer the performance of  a full PC inside a sleek, lay-flat battery–based design with a larger,  high definition screen and multi-user functionality.

About Legacy Games

Entertaining customers for over 15 years, Legacy Games develops and  publishes games based on iconic brands for a broad, mass-market  audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder  She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane  Austen, and Crayola Color, Draw & Sing are among some of  Legacy’s most popular licenses. Legacy Games also creates its own  character-driven content, such as the award-winning Pet Pals series,  League of Mermaids, and Atlantis: Pearls of the Deep. Our games are  distributed worldwide in more than 15 languages through both retail and  digital channels, for PC/Mac and mobile platforms. Customers can  download and play “Legacy Original” games as well as hundreds of PC  games from our roster of talented indie development partners at

About Crayola®

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards  Incorporated, is the worldwide leader in children’s creative expression  products. Known for the iconic Crayola crayon first introduced in 1903,  the Crayola brand has grown into a portfolio of innovative art tools,  crafting activities and creativity toys that offer children innovative  new ways to use color to create everything imaginable. Consumers can  find the wide array of Crayola products in the “Crayola Aisle” at all  major retailers. For more information, visit  or join the conversation at

Source: Legacy Games & Crayola® (via BusinessWire)

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