Sales of Han Kang's 'The Vegetarian' Soar on Man Booker Award News | Be Korea-savvy

Sales of Han Kang’s ‘The Vegetarian’ Soar on Man Booker Award News

South Korean novelist Han Kang's "The Vegetarian" is displayed in the Kyobo bookstore in Seoul. (image: Yonhap)

South Korean novelist Han Kang’s “The Vegetarian” is displayed in the Kyobo bookstore in Seoul. (image: Yonhap)

SEOUL, May 17 (Korea Bizwire)South Korean author Han Kang has been receiving renewed attention in the local book market Tuesday on news that her novel “The Vegetarian” won the 2016 Man Booker International Prize.

Online bookstore Yes24 said sales of the novel amounted to 5,800 during the ten hours following 6 a.m. Tuesday morning. The number is more than 32 times that of the previous day when only 180 copies were picked up. Total sales of all 13 of her books reached 6,692, 24 times that of the previous day.

In the country’s biggest offline Kyobo bookstore, more than 3,200 copies were sold as of 3 p.m., starting from 9:30 a.m. when the business opened. On Monday, only 200 copies were sold.

“The Vegetarian” was sold out at the bookstore around noon, and visitors who couldn’t get their hands on the award-winning book bought her other works instead.

“Inquiries about her books surged in online and offline stores,” said an official from the bookstore.

Tallies from the local bookstores indicate that more than 12,000 copies of the Man Booker winner have been sold after the news broke early in the morning in Korea.

An official from another online bookstore Aladin, popular for selling secondhand books, said “During 9-11 a.m. when the media intensively reported about the book, the sales speed almost hit a record with seven copies per minute.” As of 4 p.m., the online bookstore sold about 3,000 copies, more than 30 times that of yesterday.

According to the company, the average age of the buyers is the early 40s, reflecting the fact that people aged over 50, older than the usual age brackets of frequent buyers in their 20s and 30s, joined the buying spree.

In the days to come, the local book industry is likely to tap into Korean readers’ interest in the novelist to boost book sales.

Yes24 has already started a marketing push for Han Kang’s works. The company will give presents to readers who leave a congratulatory message for the author on the company’s blog.

Kyobo also plans to embark on a sales campaign in both its offline and online stores.


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