Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea | Be Korea-savvy

Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea

Jointly developed with Teavana’s leading teaologist, Oprah Winfrey’s chai tea blend will be available in participating Starbucks and Teavana retail stores in support of youth education. (image: Starbucks/BusinessWire)

Jointly developed with Teavana’s leading teaologist, Oprah Winfrey’s chai tea blend will be available in participating Starbucks and Teavana retail stores in support of youth education. (image: Starbucks/BusinessWire)

SEATTLE, Mar 20, 2014 (Korea Bizwire) – Howard Schultz, chairman, president and ceo of Starbucks (SBUX),  and Oprah Winfrey, global media leader and philanthropist, today  announced a first-of-its-kind collaboration to co-create Teavana® Oprah  Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in  Starbucks and Teavana stores across the U.S. and Canada, with Starbucks  making a donation for each product sold to the Oprah Winfrey Leadership  Academy Foundation to benefit educational opportunities for youth.

Oprah Winfrey personally developed the tea with Teavana’s leading  teaologist Naoko Tsunoda. The distinctive blend of tea, which features a  bold infusion of cinnamon, ginger, cardamom and cloves, blended with  loose-leaf black tea and rooibos, will be made available to customers in  time for Mother’s Day in the U.S. and Canada in handcrafted latte and  loose-leaf tea formats.

“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part  of my morning. Savory and spicy chai, with its deep flavor, has long  been a favorite of mine. When Howard Schultz offered to have me come  into the Starbucks tasting room and create my very own tea blend, I  thought that sounded like such a unique opportunity and fun to the tenth  power. To share one of my favorite things with the rest of the world and  support youth education at the same time is truly the perfect blend.”

“With the introduction of Teavana Oprah Chai, we are going to elevate  the tea experience in the same way we did for coffee,” said Schultz.  “Partnering with Oprah Winfrey in the creation of this distinctive and  remarkable tea is a strong next step forward in accomplishing this  objective, while also giving back in a meaningful way through the Oprah  Winfrey Leadership Academy Foundation. I am personally humbled to work  with such an inspirational leader and visionary who shares so many of  our core values and beliefs. I truly believe that, together, we will set  the bar for a world-class tea experience at Starbucks and Teavana.”

Contributions from sales of Teavana Oprah Chai products will go to the  Oprah Winfrey Leadership Academy Foundation, which provides funding for  the Oprah Winfrey Leadership Academy for Girls – South Africa and is  dedicated to helping its graduates attend colleges and universities. The  foundation will support additional youth education through Girls Inc.,  National CARES Mentoring Movement, Pathways to College and the U.S.  Dream Academy. For more information on these organizations, please visit

Starbucks Tea Heritage and Future with Teavana

Tea has been a part of Starbucks heritage since 1971, when the company  was founded as Starbucks Coffee, Tea and Spices. In 2012, Starbucks  acquired Teavana and has taken steps to integrate Teavana® teas into its  Starbucks stores. Customers will soon experience a variety of Teavana  products at Starbucks, including handcrafted drinks, loose-leaf teas and  tea merchandise. In addition, the company recently launched a new store  concept called Teavana Fine Tea + Tea Bars in Seattle and New York. The  new tea bars feature a carefully curated assortment of handcrafted tea  beverages, premium loose-leaf teas, tea-inspired food offerings and  beautifully made tea merchandise, making the ritual of tea more elevated  and accessible for customers. Starbucks today announced plans to open  additional Teavana Fine Tea + Tea Bars in Chicago, Los Angeles and  additional stores in New York City later this year. The Tea Bars will  also feature Teavana Oprah Chai.


Also unveiled today is,  a new online destination built around the concept of community featuring  original videos and articles that inspire moments of reflection and an  insider’s look behind-the-scenes at how this partnership came together  and how Oprah “steeps her soul.” In addition, starting this Sunday,  March 23, as an extension of OWN: Oprah Winfrey Network’s Emmy  award-winning series “Super Soul Sunday,” Oprah will engage with  spiritual thought leaders, best-selling authors and filmmakers about how  they personally steep their soul. Interviews will feature Shirley  MacLaine, Arianna Huffington, Gary Zukav, Louie Schwartzberg and Sue  Monk Kidd, among many others. The site also features information on the  new Teavana Oprah Chai and the youth education organizations that will  be supported through this partnership.


Pricing and additional product information will be announced in the  coming weeks. To learn more about Teavana Oprah Chai, please visit  or

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically  sourcing and roasting the highest-quality arabica coffee. Today,  with stores around the globe, the company is the premier roaster and  retailer of specialty coffee in the world. Through our unwavering  commitment to excellence and our guiding principles, we bring the unique Starbucks  Experience to life for every customer through every cup. To share in  the experience, please visit us in our stores or online at

About Teavana

Founded in 1997, the company offers new tea enthusiasts and tea  connoisseurs alike its “Heaven of Tea” retail experience where  passionate and knowledgeable “Teaologists” engage and educate them about  the ritual and enjoyment of tea. The company’s mission is to establish  Teavana as the most recognized and respected brand in the tea industry  by expanding the culture of tea across the world. For more information,  visit

About Oprah Winfrey Leadership Academy Foundation

The Oprah Winfrey Leadership Academy Foundation provides funding for the  Oprah Winfrey Leadership Academy for Girls – South Africa and is  dedicated to helping its graduates attend colleges and universities. In  December 2000, during a visit with Nelson Mandela, Oprah Winfrey pledged  to build a school for girls in South Africa. In January 2007, the doors  opened to the Oprah Winfrey Leadership Academy for Girls – South Africa.  Through the Foundation, Oprah has contributed to the empowerment of  scores of girls and their families.

About Girls Inc.

Girls Inc. inspires all girls to be strong, smart, and bold through  life-changing programs and experiences that help girls navigate gender,  economic, and social barriers. Research-based curricula, delivered by  trained, mentoring professionals in a positive all-girl environment  equip girls to achieve academically; lead healthy and physically active  lives; manage money; navigate media messages; and discover an interest  in science, technology, engineering, and math. The network of local  Girls Inc. nonprofit organizations serves 136,000 girls ages 6 – 18  annually across the United States and Canada.

About National CARES Mentoring Movement

The National CARES Mentoring Movement, a community-engagement movement,  was created in 2005 in the wake of Hurricane Katrina with the goal of  ensuring that our nation’s impoverished children are encircled by caring  adults and offered a sure pathway out of poverty. Willing and present to  help bring struggling children to promise is a growing army of CARES  mentors, recruited, trained and deployed to schools and youth-serving  organizations in desperate need of tutors, role models and inspiration.  Research shows that mentoring is a low-cost, high-results solution to a  deepening crisis, and when done well can redirect even the most  challenged youngsters’ lives. Working through 58 local CARES  Mentor-Recruitment Affiliates across the nation, National CARES, has  recruited more than 125,000 mentors. Presently, three million children  are receiving mentoring services in the United States, and there are 15  million children in critical need of greater adult guidance and love.  Deepening its commitment to secure and advance vulnerable youngsters,  National CARES is building group-mentoring, consciousness-changing,  replicable programs designed to override the crises that children in  unstable communities face each day and that are derailing their lives.  The National CARES Mentoring Movement’s innovative Rising Initiatives  focus on the social, emotional and academic development of children and  the wellness of the adults who mentor, parent and guide them. Linking  arms and aims with committed partners, and employing evidence-based  programs and strategies, National CARES assures that all of our nation’s  children will soar and realize the full measure of their promise and  dreams.

About Pathways to College

Pathways to College provides motivated teens with the information,  guidance and support they need to become the best high school students,  college applicants, and college graduates they can be. Pathways has  developed a successful strategy that links college access with school  improvement. At each participating high school, up to 100 high-potential  students with a broad range of academic accomplishments are identified  and paired with committed teachers who work with students after school  hours as a structured teaching/learning team. Pathways students are also  coached to be intentional, productive school leaders who model success  for their peers and demonstrate that a college degree is an achievable  goal, thereby positively and demonstrably impacting their school’s  climate. Since establishment as an independent non-profit in 2003,  nearly 2,500 students have been enrolled and 100% of graduates have been  accepted by at least one college.

About U.S. Dream Academy

Established in 1998, U.S. Dream Academy is a national afterschool and  mentoring program that helps our nation’s children reach for their  dreams. We empower those children most at risk of incarceration to  maximize their potential by providing them with academic, social and  values enrichment through supportive mentoring and the use of  technology. The vision is to create an army of young men and women with  positive dreams for their lives, equipped with the tools to make those  dreams a reality. U.S. Dream Academy’s newest initiative is focused on  accelerating the reading levels of 3rd grade students using innovative  and research based reading strategies combined with positive youth  development principles. We seek to increase the protective factors and  academic performance of our students to ensure successful graduation  from high school. Academic achievement decreases the risk of future  incarceration significantly.

Source: Starbucks


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