develon Archives | Be Korea-savvy

Develon’s Heartwarming Excavator Tale Wins Hearts and Korea Brand Award

SEOUL, Dec. 18 (Korea Bizwire) – A YouTube advertisement featuring the heartwarming tale of an excavator turned beloved pet has taken the online world by storm. Titled “My Ground Puppy Daebali,” the video ad was released by the construction equipment brand Develon, a subsidiary of HD Hyundai Infracore, in September. The video, a captivating human faux [...]

Mini Excavator to Be Aired on TV Home Shopping for the First Time in Korea

SEOUL, July 25 (Korea Bizwire) — HD Hyundai Infracore is poised to make an unusual move in the industry as it introduces the 1.7-ton Develon mini excavator (DX17Z-7) on TV home shopping for the very first time. This groundbreaking event, scheduled for July 31, is a rare occurrence not only in Korea but also worldwide. [...]