SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base. Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]
SEOUL, Nov. 1 (Korea Bizwire) – Mongolia has emerged as a trendy travel destination, particularly appealing to Generation MZ, the demographic born in the early 1980s to the early 2000s. Mongolia typically experiences high summer temperatures in the 20s, with the prime travel season running from June to September. Major travel agencies have significantly increased the [...]
SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, June 27 (Korea Bizwire) – Prioritizing efficiency, which involves saving even a few seconds, is becoming a new trend among Generation MZ, a Korean portmanteau for millennials and Gen Z. Park, a 31-year-old office worker, enjoys watching YouTube videos that provide 10-minute summaries of films or television shows. “There are numerous things to watch, [...]
SEOUL, May 29 (Korea Bizwire) — A 30-year-old local office worker recently visited a cafe in Seoul’s Gangnam District that offers “coffee omakase,” where the barista recommends the coffee. For 30,000 won (US$22.59) per couple, customers can enjoy three cups of coffee and take out an Americano. “I had to visit early in the morning [...]
SEOUL, May 19 (Korea Bizwire) — “Generation MZ,” a Korean term referring to those aged between late 10s and 30s, is a group of frugal individuals who frequently utilize convenience stores but when it comes to health and self-development, they don’t hesitate to splurge, a credit card company said Thursday. Shinhan Card Co. analyzed the [...]
SEOUL, May 15 (Korea Bizwire) — Over half of Generation MZ employees do not have any intention of pursuing managerial positions, a survey showed Sunday. Job search portal JobKorea conducted a survey of 1,114 employees from the millennial and Generation Z cohorts. The survey revealed that 54.8 percent of respondents had no intention of pursuing [...]
SEOUL, April 25 (Korea Bizwire) – In recent years, a new trend has emerged among the younger generation of South Korea: the love for “ajae-sul,” or “old-timer’s favorites,” whiskey. This phenomenon is particularly popular among members of Generation MZ, those born between 1980 and 2000, who have now become the primary consumer segment in the [...]
JEJU, July 16 (Korea Bizwire) — The popularity of Jeju Island among domestic travelers does not appear to have cooled off despite the ongoing fourth wave of the coronavirus pandemic in South Korea and the government’s tougher social distancing rules, provincial and industry officials said Friday. Despite a recent surge in COVID-19 cases nationwide, the [...]