Generation MZ's Growing Fascination with Mongolia: A Winter Wonderland Beckons | Be Korea-savvy

Generation MZ’s Growing Fascination with Mongolia: A Winter Wonderland Beckons

The night sky in Mongolia (Image courtesy of Kyowon Tour)

The night sky in Mongolia (Image courtesy of Kyowon Tour)

SEOUL, Nov. 1 (Korea Bizwire) – Mongolia has emerged as a trendy travel destination, particularly appealing to Generation MZ, the demographic born in the early 1980s to the early 2000s.

Mongolia typically experiences high summer temperatures in the 20s, with the prime travel season running from June to September. Major travel agencies have significantly increased the number of Mongolia travel packages offered during this period, showing a two to threefold rise compared to last year.

Interestingly, there has been growing demand for travel to Mongolia during the winter months, which are considered the off-season. When comparing the number of bookings for Mongolia packages in the fourth quarter of this year by travel agencies to the same period last year, Hana Tour saw an impressive 178 percent increase, while Modo Tour experienced a remarkable surge of 270 percent. Gyowon Tour’s bookings for Mongolia trips in the fourth quarter soared by an astonishing 400 percent compared to the corresponding period last year. 

Mongolia, a relatively lesser-known destination among Koreans, has captured the attention of Generation MZ, who are in pursuit of distinctive travel experiences, as reported by travel agencies.

A representative from Modo Tour noted, “The majority of travelers heading to Mongolia are relatively young, even more so during the winter season. Nearly 90 percent of our bookings come from individuals in their 40s, including those belonging to Generation MZ.” 

Additionally, the recent broadcast of various television programs set in Mongolia has further heightened the interest and desire to travel to this unique destination.

Mongolia’s appeal is augmented by its proximity, with only a three- to four-hour flight, and affordable accommodation options. The expansion of air routes has also played a pivotal role in attracting an increasing number of travelers.

M. H. Lee ( 

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