S. Korean Companies Make Nostalgic Pivot to Their Roots

SEOUL, Nov. 4 (Korea Bizwire) — Local companies are touching upon consumer sentiment by revisiting past hits that helped propel them to greatness. BEANPOLE, a contemporary fashion brand that was launched in 1989 by Samsung C&T Corp., a construction and fashion unit of Samsung Group, drew attention in July for a promotion that invited customers [...]