SEOUL, Nov. 11 (Korea Bizwire) — While the desire to attain physical beauty is a universal theme found across all cultures, which features are considered to be desirable often differ. The varying preferences for what constitutes beauty became a topic of discussion at the 75th academic conference hosted by the Korea Academy of Cosmetic Surgery on November 10.
Some 1,500, including 300 overseas physicians from 23 countries attended the conference, where an eye-catching program titled “Is there a distinct criterion for beauty in each country and what is the surgical trend” was one of the many programs held.
The academy’s head director Yu Dae-hyun said, “While the cosmetic surgery market in China is growing remarkably, the program was planned to give a strong impression that Korea is leading the world cosmetic surgery trend,” when explaining the rationale behind the title.
When it comes to facial features, most Koreans prefer a smooth and defined jawline, while Americans generally would opt for a wider jawline according to the academy.
In addition, Korean women purportedly dislike noticeably high cheekbones, something their American counterparts do not pay much attention to.
“One typical example is American actress Angelina Jolie, who has a chin that is not slender and relatively high cheekbones.” said academy member Dr. Choi Jongwoo. “Since the preferred surgical methodology for each country’s women is not the same, physicians have to conduct studies on the right surgical methodology for each occasion.”
The academy also discussed customized surgical methodologies in depth with visiting physicians from Japan, Taiwan, Thailand, America, Britain.
The Korea Academy of Cosmetic Surgery, which marked the 50th anniversary of its founding last year, is considering a variety of ways to expand the scale of the academic conference in the future.
“There are fourteen research groups affiliated with the academy where research on all aspects of cosmetic surgery is proceeding actively and will continue without stopping.” Yu said.
Lina Jang (linajang@koreabizwire.com)